Dinosaur Train Classic in the Jurassic
Consumer Products

Jazwares boards Dinosaur Train with master toy deal

The Jim Henson Company has appointed Florida-based toyco Jazwares as master toy partner for its Emmy-nominated preschool series Dinosaur Train.
September 24, 2015

The Jim Henson Company has appointed Florida-based toyco Jazwares as master toy partner for its Emmy-nominated preschool series Dinosaur Train.

The toy range from Jazwares will span figures and play sets to plush and role-play items. Aiming to translate the fun, whimsical and educational aspects of the series from screen to toys, the line first launches at US and select international retail markets in fall 2016, followed by a full global rollout shortly thereafter.

Now in its fourth season of production, the series created by Craig Bartlett (who also acts as executive producer alongside Lisa Henson and Halle Stanford for The Jim Henson Company) and co-produced with Singapore’s Sparky Animation, celebrates the fascination preschoolers have with dinosaurs while encouraging basic scientific thinking and skills.

So far, The Jim Henson Company has sold Dinosaur Train into more than 200 territories globally. The Jim Henson Company is responsible for distribution, licensing and merchandising in markets outside of Asia (which Sparky Animation handles), while PBS oversees DVD distribution to North American and educational markets.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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