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Consumer Products

Megalicense International to rep WBCP in Russia, CIS

Warner Bros. Consumer Products EMEA has named Moscow-headquartered licensing agency Megalicense International as its rep in Russia and CIS.
September 21, 2015

Warner Bros. Consumer Products EMEA has named Moscow-headquartered licensing agency Megalicense International as its representative in Russia and CIS.

The agreement comes into effective January 1, 2016, at which time Megalicense will take the lead in both markets for WBCP’s portfolio of brands (TV, film, new theatrical releases) as well as their associated L&M programs.

Notable global brands in WBCP’s arsenal include classic animated properties Looney Tunes, Tom and Jerry, The Flintstones and Scooby-Doo, Mortal Kombat and all DC Comics Super Heroes, including Batman and Superman.

WBCP has big expectations for the March 2016 theatrical release of Batman v Superman: Dawn of Justice and will look to Megalicense to capitalize on licensing and merchandising opportunities in the region.

For Megalicense, the partnership with WBCP follows recent deals to represent global brands like Sanrio’s Hello Kitty and eOne’s Peppa Pig in Russia and Ukraine.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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