Licensing Awards WINNERS logo 2015
Consumer Products

The Licensing Awards 2015 winners announced

Retailer Primark and smash-hit property Minions stole the show last night in London at The Licensing Awards 2015, hosted by popular UK actor Alexander Armstrong.
September 16, 2015

Retailer Primark and smash-hit property Minions stole the show last night in London at The Licensing Awards 2015, hosted by popular UK actor Alexander Armstrong.

More than 1,400 industry professional (retailers, licensees, licensors and suppliers) were on hand at the event—now in its 10th year and created by The Licensing Source Book Europe (part of Max Publishing)—at London’s prestigious Grosvenor House Hotel.

Here’s a look at this year’s winners:

Best preschool licensed property

  • Peppa Pig from eOne

Best TV licensed property

  • Teenage Mutant Ninja Turtles from Nickelodeon & Viacom Consumer Products

Best film licensed property

  • Minions from Universal Studios Partnerships & Licensing

Best gaming or new media licensed property

  • Minecraft

The best classic licensed property

  • Barbie from Mattel UK

Best retailer of preschool licensed products (age 0-5)

  • The Entertainer

Best retailer of kids’ licensed products (age 6-16)

  • Primark

Top retailer award

  • Primark

Best licensed toys or games range

  • Shopkins master toy range from Flair Leisure Products

Best licensed dress-up or partyware range

  • Frozen light-up princesses range from Rubie’s Masquerade

Best licensed preschool apparel range (age 0-5)

  • Star Wars baby range for Mothercare from Dennicci

Best licensed children or adult apparel range

  • Minions boys range for George@ASDA from Cooneen by Design.

Best written, listening or learning range

  • Classic Winnie the Pooh collection from Egmont Publishing

Best licensed paper products or stationery range

  • Despicable Me greeting cards, calendars and giftbags range from Danilo Promotions

Best licensed giftware range

  • Mr. Men and Little Miss Grow Kits from Gift Republic

Best licensed food or drink range

  • Minions ice cream range from Icefresh Foods

Best licensed home décor, tableware or housewares range

  • Ted Baker Rosie Lee collection from Portmeirion

Best licensed brand range

  • Kellogg’s vintage health and beauty range from Mad Beauty

The innovation award

  • Historic royal palaces fashion collection No.4 from Hobbs

Best brand licensed property

  • Ted Baker

Best music or celebrity licensed property

  • One Direction from Modest! Management

Best sports licensed property

  • Rugby World Cup 2015 from The Legacy Agency Elite Sports Properties

Best retailer of adult licensed products

  • Primark

The radar award

  • Shop Direct

Best licensed marketing communication award

  • The Gruffalo Forestry Commission Trails

Honorary achievement award

  • Laurence Prince, founder and md of Danilo Promotions
About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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