StampyCat
Consumer Products

Storytelling in the digital age: Egmont signs Stampy Cat books

Twenty-three-year-old Maker Studios collaborator Joseph Garrett, known to his six million YouTube subscribers as Stampy Cat, has inspired UK-based Egmont Publishing to release Stampy's Lovely Book next month.
September 15, 2015

YouTube star Stampy Cat (aka StampyLongHead) is joining the growing list of online personalities making their mark in traditional media.

Twenty-three-year-old Maker Studios collaborator Joseph Garrett, known to his six million YouTube subscribers as Stampy Cat, has inspired UK-based Egmont Publishing to release Stampy’s Lovely Book next month.

Egmont has secured global rights in all languages for a two-book deal. The first book will be released in the UK on October 22, with the second book slated for 2016. The titles will feature activities, comic strips, jokes and exclusive info about Stampy and his friends.

The YouTube star averages roughly 150 million views per month to his YouTube channel stampylonghead, where the titular cat plays with Minecraft friends. The brand has been growing steadily since debuting in 2006, drawing big numbers thanks to its crossover Minecraft content (a new themed video is uploaded daily). Garrett is also co-creator, with Maker Studios, of the Wonder Quest YouTube channel that features three original series.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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