Kick off your Sunday shoes – Awesomeness Films is going to Dance Camp.
Awesomeness Films, a division of DreamWorks-owned family-friendly MCN and prodco company AwesomenessTV, announced the start of production on its new feature-length movie - the first project produced through its recently formed partnership with YouTube.
Dance Camp is directed by UK duo Bert & Bertie and produced by Jon M. Chu (Step Up 3D). Stars include Grown-Ups actor Nadji Jeter (pictured), digital talent Meg D’Angelis, Jake Paul and dancer Jordyn Jones, who appeared in the Lifetime tween dance reality show Abby’s Ultimate Dance Competition in 2012. Fatima Robinson, choreographer for the films Dreamgirls and Save The Last Dance, is also attached.
The movie follows young Hunter (Jeter), whose mother sends him to dance camp after getting busted for a wild party. Though he is at first resistant to his fellow campers and teachers, he soon becomes passionate about the camp and the art of dance.
Kelly Merryman, VP of content partnerships at YouTube, says the movie is sure to speak to YouTube dance fans.
“With Dance Camp, we are combining some of today’s most popular YouTube stars with dance - one of the most-watched genres on the platform,” says Merryman.
According to YouTube estimates, more than 24 million dance-related videos have been uploaded to the site, including flash mobs, competition routines and instructional videos (some dancers have even started their own SVOD services).
Awesomeness Films’ recent successes include Smosh: The Movie, which was the most-downloaded movie on iTunes the week of its release in late July. Awesomeness Films has plans to produce 12 to 15 features for theatrical and digital distribution, following the formula it established with its first movie, Expelled.
Dance Camp will premiere on YouTube, though no date has been announced for its release yet.
From Stream Daily.