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Consumer Products

Shopkins bags North American costume partner

Moose Toys has tapped Disguise, Jakks Pacific's Halloween costume division, to make costumes based on its popular collectible grocery-themed brand.
September 1, 2015

Australia’s Moose Toys has tapped Disguise, Jakks Pacific’s Halloween costume division, to make costumes based on its popular collectible grocery-themed brand.

The multi-year deal gives Disguise rights to distribute its licensed products across North America. Disguise’s Shopkins costumes, dress-up items and accessories are expected at retail for fall 2016.

The global, girl-skewing brand has bagged numerous licensees across all categories of late in the UK, where it is repped by Bulldog Licensing, as well as in North America, thanks to The Licensing Shop in Toronto.

Nelvana, meanwhile, is busy prepping an animated series for the property, which has sold north of 70 million units since launching last June, for spring 2017. Nelvana also manages EMEA licensing rights for Shopkins.

As for Disguise, the San Diego, California-based subsidiary is certainly keeping busy as well. Yesterday the company announced it had secured a multi-year costume deal with Lego, which is also earmarked for a fall 2016 launch.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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