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Hulu strikes content deal with Epix while Netflix favors exclusivity

With Netflix and Epix ending their partnership, Hulu has inked a multi-year deal with the entertainment network that will bring blockbuster films from Lionsgate, MGM and Paramount to the SVOD service beginning October 1.
August 31, 2015

Hulu has inked a multi-year deal with entertainment network Epix that will bring blockbuster films from Lionsgate, MGM and Paramount to the SVOD service beginning October 1.

The deal makes a slate of hits available to subscribers, including The Hunger Games series (pictured).

No financial details of the deal were disclosed. The first round of content will appear on Hulu October 1, with titles rolling out gradually throughout the months and years t0 come. No specifics on which titles will be released on what dates have been announced.

The news comes as Netflix executives confirm the company has ended its relationship with Epix. That means many high-profile titles  (Transformers: Age of Extinction, Star Trek: Into Darkness, Anchorman 2, and more) will no longer appear on the Netflix US platform after September 30. (The deal does not affect Netflix Canada.)

“While many of these movies are popular, they are also widely available on cable and other subscription platforms,” said Ted Sarandos, Netflix chief content officer, in an August 30 blog post entitled “Why You’ll See Some High Profile Movies Leave Netflix U.S. Next Month.”

Sarandos added that the SVOD service’s content strategy will instead focus on original films, along with “some innovative licensing arrangements with the movie studios.”

Epix chief of staff Norah Ryan said although Epix - which also licenses titles to Amazon Prime - had a strong relationship with Netflix, its intention has always been to make its content available on as many platforms as possible.

Netflix, however, appears to prefer exclusivity. “We know some of you will be disappointed by the expiration of the Epix movies,” Sarandos wrote, adding, “our goal is to provide great movies and TV series for all tastes, that are only available on Netflix.”

As part of the agreement between Epix and Hulu, all new theatrical releases and original programming will become available during its digital streaming window, which begins 90 days after the start of its traditional pay-TV window.

Hulu, which is also expanding its slate of original content offerings, has also inked similar deals with IFC Films and Networks. Earlier this year, it also added a premium add-on streaming service with Showtime.

Globally, Netflix has more than 65 million subscribers, whereas Hulu just recently announced that it had grown to nine million subscribers. (Netflix is available in more than 50 countries whereas Hulu is only available in the US.)

From StreamDaily.

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