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Consumer Products

Disguise constructs Lego Halloween costumes

Jakks Pacific's Halloween costume arm, Disguise, has nabbed rights to make children's Halloween costumes, role-play items and accessories based on iconic Lego characters.
August 31, 2015

Jakks Pacific’s Halloween costume arm, Disguise, has nabbed rights to make children’s Halloween costumes, role-play items and accessories based on iconic Lego characters.

The multi-year deal allows Disguise to distribute the licensed Lego merchandise across North America, Europe, Korea and China. Disguise’s Lego costumes are slated to be on retail shelves for fall 2016.

The San Diego, California-based subsidiary¬†of Jakks also recently secured rights to make Halloween costumes¬†based on Shopkins, the hit girl-targeted toy line from Australia’s Moose Toys. The mini grocery-themed collectible brand has been on a torrid pace at retail ever since launching in June 2014.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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