JessicaEriksson
Consumer Products

Astrid Lindgren Company adds licensing manpower

Sweden-based Saltkrakan - The Astrid Lindgren Company has a new licensing manager in Jessica Eriksson as the company looks to expand its portfolio in new markets.
August 28, 2015

Sweden-based Saltkrakan – The Astrid Lindgren Company has a new licensing manager in Jessica Eriksson as the company looks to expand its portfolio in new markets.

The company, which licenses the trademark of famed Pippi Longstocking author Astrid Lindgren, has been ramping up its activity surrounding new TV series  Ronja, The Robber’s Daughter, co-produced by Japanese Studio Ghibli. The company owns and manages the rights associated with Lindgren and her authorship.

Eriksson’s appointment comes as a number of licensing programs are set to roll out based on Lindgren’s characters. She was previously licensing project manager at TV4-Gruppen, and  has been at the forefront of her own licensing company, Early Bird Licensing, since 2010.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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