Flipsies
Consumer Products

Vtech goes after girls with interactive Flipsies line

The girl-skewing interactive toy market is making room for Flipsies, VTech's new line of collectible dolls that are designed to encourage both online and offline play.
August 24, 2015

The girl-skewing interactive toy market is making room for Flipsies, VTech’s new line of collectible dolls designed to encourage both online and offline play.

Using proprietary MagicPoint tech, each of the eight dolls offer “real world” and “dream world” modes wherein the dolls can speak encouraging phrases based on where they are placed on various playsets. Anchored by Sandy’s House & Ocean Cruiser – an interactive house that magically transforms into a luxury ocean cruiser – the line features 10 playsets ranging from US$14.99 to US$39.99 and eight dolls priced at US$9.99 apiece.

Hailing from the world of Charmingdale, the dolls practice different professions – from doctor to marine biologist to rock star – and each of them wears a charm with special powers that flip their dreams into reality, and vice versa.

Vtech has also launched a Flipsies microsite, which offers activities, games, quizzes and videos. The site will also serve as a resource for parents, with tools and advice on how to support and empower their young daughters.

Flipsies marks Vtech’s first foray specifically into the girls market – one that is increasingly expanding with an array of tech toys designed to promote creative storytelling and play. Just last week, construction toyco K’Nex announced further plans for its STEM-themed Mighty Makers line for girls, which follows the life and career of a female figure whose job may vary from marine biologist to mechanical engineer.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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