In a move to strengthen its worldwide presence, Angry Birds creator Rovio Entertainment has promoted marketing veteran Anurag Sachdeva to country director for India and South Asia.

Sachdeva was previously Rovio’s associate director of business development for India and Southeast Asia.

In his new role, he will look to consolidate the company’s presence in the region by bolstering its organizational capabilities and partnerships. He will also steer telecom operator relations for South East Asia and focus on growing Rovio’s market base.

Prior to joining Rovio, Sachdeva held posts at Vodafone, Bharti Airtel, Virgin Mobile India and Aircel.

The latest appointment follows Rovio’s hiring of Tuomo Korpinen last week as president of Rovio Animation Company and Blue Bird Distribution Company.

Both appointments come on the heels of the Finnish gamemaker’s July 30 launch of Angry Birds 2, which has since amassed more than 30 million downloads.