MiniMaster
Marketing

Ticketmaster courts kids with Minimaster

In a move to offer both offline and online experiences for the whole family, live-event giant Ticketmaster has launched Minimaster - a program that features kid-friendly activities and original video/editorial content.
August 13, 2015

In a move to offer both offline and online experiences for the whole family, California-based Ticketmaster has launched Minimaster – a program that features kid-friendly events and original video/editorial content.

The Minimaster  website houses an events section that hosts 60 family-friendly activities categorized under such headings as Tiny-Tot Approved and First-Time Concert Goers. The new site also has a blog designed to connect a tween audience with live-entertainment experiences through roundups, guides, playlists and celebrity interviews. Videos on the site, meanwhile, will be updated once or twice per month and showcase behind-the-scenes looks at live events.

There’s also a social media element to the site, which includes a photo mosaic of parents’ Twitter, Instagram and Facebook posts at Minimaster-relevant shows.

Ticketmaster is kicking things off with an August-long back-to-school sweepstakes that includes a US$500 TM gift card, US$250 pre-paid cash card and an assorted merchandise pack.

Naturally, the program, adapted from Ticketmaster UK’s initiative, will be looking for marketing and promotional partners, however further details have not yet been announced.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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