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Hasbro appoints MoMedia to handle VOD sales

UK-based indie VOD marketing company MoMedia has been tapped by Hasbro Studios to manage the digital distribution of its hit TV franchises like Transformers and My Little Pony.
July 30, 2015

UK-based indie VOD marketing company MoMedia has been tapped by Hasbro Studios to manage the digital distribution of its hit TV franchises, including Transformers and My Little Pony.

The deal will see MoMedia repackage and distribute Hasbro shows such as Transformers: Rescue Bots and G.I. Joe: Renegades in multiple languages across transactional VOD platforms worldwide, excluding the US, Australia and New Zealand.

It will support Hasbro programs with social media, marketing campaigns and in-platform promotions, as well as provide real-time analytics on content sales performance and additional data via a proprietary web-based dashboard tool.

Owned by Endemol Shine, MoMedia recently secured a digital distribution deal for more than 20 DreamWorks Classics kids titles.

Based in London, MoMedia aggregates TV series and films on VOD platforms like iTunes, Google Play, Amazon Instant, Xbox, Samsung and Hulu.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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