Uglydoll
Consumer Products

Uglydoll and KFC get cooking in China

In a move to further its expansion in Asia, the Uglydoll brand will be a part of kids' meals at more than 4,000 KFC restaurants throughout mainland China.
July 23, 2015

In a move to further its expansion in Asia, the Uglydoll brand will be a part of kids’ meals at more than 4,000 KFC restaurants throughout mainland China.

The retail promotion, which runs through this month, was inked by Uglydoll’s Asia licensing agent Global Pursuit, based in San Francisco. In addition to Uglydoll premiums being included in meals, the partnership entails in-store giveaways, as well as print and television support.

The universal appeal of Uglydoll plush toys led to the  brand’s initiation into China in 2013, and since then Global Pursuit has scored licensing deals for Uglydoll apparel, accessories and games across the region. New Jersey-based Pretty Ugly’s Uglydoll toys first launched in 2002.

 

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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