Disney Consumer Products has launched the #TeamMickey All-Star Baseball Tour, a new promotion that celebrates its iconic animated character and America’s favorite pastime.
The tour features three game-day celebrations in partnership with Major League Baseball, where fans can experience Mickey Mouse-themed activities, giveaways and on-field celebrations.
St. Louis, Missouri will be the first stop on the tour, with the Atlanta Braves taking on the hometown Cardinals on July 26, followed by the Boston Red Sox versus the Detroit Tigers on August 9. The final promotion will take place on August 16, when the San Diego Padres visit the Colorado Rockies.
Special ticket packages are available at www.disney.com/teammickey, and each team will offer a limited edition co-branded Mickey Mouse hat from New Era along with the game-day experience.
Game attendees will get to watch three new Mickey Mouse-animated baseball clips and other videos inspired by the acclaimed Mickey Mouse cartoon shorts, and they will be be invited to enter a national sweepstakes that could send a youth baseball team on a trip to the ESPN Wide World of Sports Complex at Walt Disney World Resort.
In addition, Mickey-themed merchandise will be up for grabs at the games, and local Boys & Girls Club members and team Kids Club members will be selected to participate in pre-game on-field celebrations.