Consumer Products

Ant-Man merch colonizes US retail

Disney Consumer Products has launched a massive merchandise campaign tied to the release of Ant-Man, starring Paul Rudd as Marvel's tiniest superhero.
July 17, 2015

He may not be the biggest superhero around size-wise, but Disney Consumer Products’ merchandise program for Marvel’s new Ant-Man feature film is larger than life.

The cross-category product lineup includes costumes, construction sets and action figures from leading licensees such as Hasbro, Lego, Funko, Hot Wheels, Her Universe, New Era, Rubie’s and Uncle Milton. Additionally, Disney Publishing Worldwide, Marvel Publishing and Little, Brown Books for Young Readers are taking Ant-Man from the big screen to print, so fans can get more context and backstory.

Starring Paul Rudd (The 40-Year-Old Virgin, Anchorman) as master thief Scott Lang/Ant-Man), the movie follows Ant-Man as he embraces the powers of his special suit that allows him to shrink in size but gain incredible strength and helps to pull off a heist to save the world.

Ant-Man hit theaters earlier this week and merchandise is now available nationwide at US mass retailers, specialty shops, Disney Store locations, and online at and

Highlights from the Ant-Man product line include the Titan Hero Series by Hasbro (US$19.99), LEGO Marvel Super Heroes Ant-Man Final Battle (US$21.99), Ant Farm from Uncle Milton (US$16.99) and  a Hot Wheels car and track set by Mattel (US$3.49 per car/US$14.99 track set).


About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at


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