My Little Pony property owner Hasbro and generationOn, the youth division of international volunteer organization Points of Light, are teaming up for a global campaign using the brand’s core values to teach kids how they can make a difference in their schools and communities.
Featuring all six iconic characters and themes of friendship, caring and giving, the campaign officially launches today online at MyLittlePony.Hasbro.com/FriendshipDay, ahead of International Day of Friendship on July 30. On the website, kids and parents will find My Little Pony-inspired service project ideas.
To mark International Day of Friendship, four volunteer events are taking place, starting with Singapore (July 25), New York (July 30), São Paulo (August 5) and London (August 7). At the events, kids and their families can help pack healthy meals, create blankets and put together health and wellness kits for families in need at volunteer stations based on My Little Pony characters.
The events will also feature friendship fun stations, where kids can make new friends and enjoy My Little Pony-themed activities.