My Little Pony Friendship is Magic_2014
Consumer Products

My Little Pony campaign celebrates International Day of Friendship

Hasbro and generationOn are teaming up for a global campaign using My Little Pony's core values to teach kids how they can make a difference in their schools and communities.
July 16, 2015

My Little Pony property owner Hasbro and generationOn, the youth division of international volunteer organization Points of Light, are teaming up for a global campaign using the brand’s core values to teach kids how they can make a difference in their schools and communities.

Featuring all six iconic characters and themes of friendship, caring and giving, the campaign officially launches today online at MyLittlePony.Hasbro.com/FriendshipDay, ahead of International Day of Friendship on July 30. On the website, kids and parents will find My Little Pony-inspired service project ideas.

To mark International Day of Friendship, four volunteer events are taking place, starting with Singapore (July 25), New York (July 30), São Paulo (August 5) and London (August 7). At the events, kids and their families can help pack healthy meals, create blankets and put together health and wellness kits for families in need at volunteer stations based on My Little Pony characters.

The events will also feature friendship fun stations, where kids can make new friends and enjoy My Little Pony-themed activities.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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