Disney’s year-old acquisition of MCN Maker Studios continues to present new modes of content distribution. And now the House of Mouse has tapped into Maker’s talent pool to up its short-form content offerings through a new weekly lifestyle show called Disney Channel Vlog, which launches this month on Disney Channel UK’s YouTube channel.
Presented by popular 17-year-old vlogger and member of Maker Studios’ talent network Diana Mougharbel (pictured), better known as DeeLillyHannah, the five-minute magazine-style show will offer an array of content including fashion, beauty and style.
Vlog, which is designed to support Disney’s on-air lineup, will include talent interviews, pop culture news, video memes, how-to tutorials and music, and it will feature relevant local content from the UK. Host DeeLillyHannah is bringing along her clout in the teen market – she currently has 12,000 subscribers on YouTube, 57,000 followers on Twitter and 63,000 followers on Instagram.
The show marks the first content collaboration between Disney UK and Maker Studios, which is currently the largest content network on YouTube.
Maker has been viewed as a key catalyst for ushering in a new era of short-form content for Disney. Earlier this year, Disney CEO Bob Iger told investors that the House of Mouse has seen significant growth in the streaming video numbers for Maker since it was purchased by Disney last spring in a deal worth up to US$950 million.