Consumer Products

Egmont creates new global business units

London's Egmont Publishing has established two new global units for its licensed children's books and magazines businesses, making a series of promotions to staff the new divisions.
July 6, 2015

London’s Egmont Publishing has established two new global units for its licensed children’s books and magazines businesses.

Silvia Figini, former VP of global Disney at Egmont Publishing and MD of the Egmont creative center, is heading up the newly created global licensing management team. The division is now responsible for managing Egmont’s global licensors, acquiring new global licenses and selling international rights for global IP.

The company has also established a global content development division to be managed by Jacek Beldowski, former SVP and GM of Egmont Publishing Central and Eastern Europe. It will house creative talents from across the UK, Germany, Denmark and Poland, and develop internationally transferable content for global brands in Egmont’s book and magazine portfolio. It will also be tasked with the continued development and sourcing of magazine covermounts.

As part of the restructure, Emma Cairns-Smith has been promoted to director of global licensing acquisitions, Sten Jorgensen is now head of global brand management and international sales, and Eleanor Fletcher has been bumped up to global brand director. All three are now part of the new global licensing management team.

In addition, rights  director Tracy Phillips is now responsible for selling rights globally and in the UK, while Sarah Bates has been upped to global content director of the new global content development team, and Sue Allan moves up to publishing director of licensing and customer publishing for the UK’s book division.

According to Egmont, it is the number-one children’s licensed character publisher in the UK with 33% market share. The publisher also reports 2014 as its best year to date, with growth of more than 85% year-over-year.



About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at


Brand Menu