Corus Entertainment has made its move into the TV Everywhere space with the launch of TreehouseGO, now available on the Apple App Store and Google Play for smartphones and tablets.
The app opens up off-linear TV access to Corus’s Treehouse channel content, which targets Canadian preschoolers. And it’s the first in what Corus promises to be a suite of TV Everywhere apps, designed to target and capture off-broadcast audiences. Kids make an especially good first target for this type of product, given that their viewing habits are increasingly shaped by the swipe-and-view experience offered by tablets.
As a TV Everywhere product (as opposed to a stand-alone mobile product), TreehouseGO’s video content is only available to Corus’s TV services subscribers. TV Everywhere products are meant to augment, rather than replace, cable subscriptions.
Content on the new app will include Little Charmers, Octonauts, Toopy & Binoo, Bubble Guppies and Mike the Knight. Episodes will be full-length and can also be watched live through the app.
From Playback with files from Kidscreen