With upwards of 17 million products sold across Europe since its 2009 launch, De Agostini’s publishing-based Magiki collectibles are now headed to TV, thanks to a new Zodiak Kids co-pro.

Zodiak Kids Studios (owned by DeAgostini) has tapped its French prodco Télé Images to work with Malaysian animation studio Animasia, De Agostini Publishing, Rainbow (Italy) and Planeta (Spain) to co-produce girl-targeted Magiki for diginet Gulli in France and DeAgostini-owned Super in Italy.

Moutarde & Wasabi, a Singapore-based consultancy and advisory firm that specializes in Asian co-pros, brokered the deal between majority partners Zodiak Kids and Animasia.

Production begins this summer. The 52 x 11-minute series is expected to be delivered in 2016/2017 and Zodiak Kids holds worldwide TV and licensing rights.

Aimed at four to sevens, Magiki follows the adventures of an average little girl named Ginger, who steps into a world where she becomes a revered princess. With a magical key, she enters a silly kingdom filled with animals, mermaids, elves and fairies, which depend upon her to bring it stability.