YouTube stars have entered the realm of G.I. Joe, Barbie and Disney characters with Tube Heroes, a new line of toys from Jazwares – featuring action figures, plush and role-play accessories inspired by roughly 40 top digital influencers, including Captain Sparklez, Sky, JeromeASF, AshleyMarie, Exploding TNT, AntVenom and CavemanFilms. Together, they have accumulated more than 18 billion views and 83 million subscribers.
The Tube Heroes line is currently available at Toys ‘R’ Us and soon be available at other mass retailers in the US. Jazwares plans to expand the Tube Heroes portfolio with the addition of toys inspired by social stars from comedy, fashion and sports verticals.
Florida-based Jazwares also holds licenses for Minecraft, Peppa Pig, Terraria and Teen Titans Go!