London-based agency Bulldog Licensing is continuing to grow the UK licensing program for Shopkins,the grocery-themed girls property from Australia’s Moose Toys.
Sambro (bags, umbrellas), Spearmark (lunchware, tableware, drinkware and lighting), Topps (collectible cards, trading cards, sticker products) and VMC Accessories (headwear, scarves, gloves, sunglasses and phone/tablet cases and accessories) are the latest licensees to jump on board the program.
The new quartet joins an existing program that includes NJ Screenprints (apparel), Autumn Publishing (publishing), Character World (bedding and beanbags), RMS International (arts and crafts), Pedigree (annuals), Winning Moves (games) and Whitehouse Leisure (amusement plush).
With its Girls Toy of the Year win in February, Shopkins continues to grow its CP footprint in North America and the UK. The property also has a strong online presence, with more than 20 million visits to its Shopkins YouTube channel, and over 400 million views across fan-made videos.