Nickelodeon unveiled today a newly-redesigned NickJr.com that along with being fully responsive to smartphones, tablets and desktop, also features the digital-first debut of the kidcaster’s brand-new preschool series, Fresh Beat Band of Spies.
Based on Nick’s live-action preschool show The Fresh Beat Band, the new animated Fresh Beat Band of Spies (pictured below) will also be available on the Nick Jr. App and is slated for a linear premiere June 15, at 7:00 p.m. (ET/PT) on the Nick Jr. channel.
Featuring a problem-solving curriculum, the new series includes the original live-action cast as the voices of the animated characters. It follows the four best friends – Kiki, Marina, Twist and Shout – as they’re recruited to be super spies.
For Nickelodeon’s SVP of digital Matthew Evans, introducing the series first on the web created a new digital touchpoint for the property, pre-linear launch.
“Fresh Beat Band of Spies will be premiering very soon,” Evans explains. “We felt like this was a fun way to launch both the site and the series, by making the first episode available on the new site. Since many of our audience is familiar with Fresh Beat Band, this felt like a good way to introduce them to the new version of Fresh Beat.”
The first episode is currently live on the new NickJr.com, which is remodeled after Nickelodeon’s existing digital properties, including Nick.com (relaunched in 2014) and the Nick Jr. App.
“I think from an innovation perspective, we really wanted to apply the learnings that we got from doing both Nick.com and the Nick Jr App and bringing that to NickJr.com,” notes Evans. “Things like our alpha buttons that we launched in the Nick Jr. App. We wanted to make sure that we could do those successfully on the web.”
The site now features more user-friendly navigation, a format that adapts to be either vertical- or side-scrolling, as well as access to full TV series eps for Nick Jr. channel subscribers.
Evans notes that it was important to provide a modern media consumption experience, which includes using every inch of real estate on the screen. Along with an edge-to-edge design, the site allows kids to play back video using the entire screen, and works on both iOS and Android devices.
It also allows preschoolers to interact with characters from the net’s top-rated preschool series, such as PAW Patrol, Blaze and the Monster Machines, Dora and Friends: Into the City! and Wallykazam!, on any web-enabled device with mobile data or wifi connection.
“When preschoolers come to the site, they’ll see all their favorite preschool characters,” describes Evans. ‘They’ll know the site is for them. We’ve got new animations and the alpha buttons, to bring the whole experience together and make it feel very Nick Jr.”
Preschoolers can access a variety of educational activities, alphabet buttons that trigger pop-up lessons and over 100 games, 100 on-demand episodes (as part of consumers’ pay-TV subscriptions) and over 1,000 short-form videos including curriculum moments, music videos, funny mashups and exclusive first looks.