The consumer products campaign for Disney’s mega-hit movie Frozen took top honors for overall best licensed program at yesterday’s Excellence Awards, hosted by the International Licensing Industry Merchandisers’ Association (LIMA).
The Disney property also helped Kohl’s Department Stores win best retailer, for its in-store presentation of Frozen.
Recognizing the year’s most successful licensed properties and products, the awards were announced at Licensing Expo, which is currently underway in Las Vegas.
Along with Frozen, other notable wins include Jakks Pacific tying with Playmates Toys’ Teenage Mutant Ninja Turtles product line for the win in the Entertainment Animated Licensee: Hard Goods category for its Disney’s Frozen/Snow Glow Elsa doll, and Mojang’s video game Minecraft sweeping the Digital category.
The list of winners in the entertainment and toy categories includes:
Character or Toy Brand
Character or Toy Brand: My Little Pony (Hasbro)
Character or Toy Brand Licensee: Hard Goods – LAFOOD (Sesame Street healthy food)
Character or Toy Brand Licensee: Soft Goods–Under Armour (Captain America collection)
Digital Program – Minecraft (Mojang)
Digital Licensee – Jazwares (Minecraft Overworld Series #2 Toys)
Film, Television or Entertainment
Film, Television, or Entertainment (Animated) Program: Disney’s Frozen (The Walt Disney Company/Disney Consumer Products)
Film, Television, or Entertainment (Animated) Licensee: Hard Goods – (tie) Jakks Pacific (for Disney’s Frozen/Snow Glow Elsa doll), Playmates Toys (for Teenage Mutant Ninja Turtles product line)
Film, Television, or Entertainment (Animated) Licensee: Soft Goods –Havaianas (for Despicable Me flip flops)
Film, Television, or Entertainment (Live Action) Licensee: Soft Goods –Accessory Innovations (for Star Wars R2D2 light-up & voice-activated backpack)
Lifestyle: Art, Design or Fashion Program – The Very Hungry Caterpillar/The World of Eric Carle (Eric Carle Studio/The Joester Loria Group)
Lifestyle: Art, Design or Fashion Licensee – Samick Musical Instrument Co. Ltd. (Paul Frank musical instruments line)
Location-Based or Experiential Initiative – The Wizarding World of Harry Potter (Warner Bros. Consumer Products)
Retailer – Kohl’s Department Stores (Disney’s Frozen)
Sports or Sports-Themed Entertainment
Sports or Sports-Themed Entertainment Program – World Cup, FIFA
Sports or Sports-Themed Entertainment Licensee – ISC Sports Pty Ltd., National Rugby League and Marvel Heroes jerseys
Overall Best Licensed Program
Overall Best Licensed Program – Disney’s Frozen (The Walt Disney Company/Disney Consumer Products)
A full list of winners can be found at: www.licensing.org.