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Consumer Products

Hasbro unveils “truly outrageous” Jem licensing program

Hasbro's beloved Jem and the Holograms brand is coming back in all its glittery glory this October, with an extensive consumer products program to support Universal Pictures' live-action adaptation of the classic 1980s animated series.
June 10, 2015

The Misfits better watch out because Hasbro’s beloved Jem and the Holograms brand is coming back in all its glittery glory this October, with an extensive consumer products program to support Universal Pictures’ live-action adaptation of the classic 1980s animated series.

A brand new global lifestyle program encompassing toys, publishing, fashion and beauty products will launch in conjunction with the October 23 release of the new feature film, Jem and the Holograms, produced by Hasbro’s Allspark Pictures banner, Blumhouse Productions and Scooter Braun Productions.

For licensing, Hasbro has tapped Sephora for a special-edition, four-piece cosmetic collection featuring an eye shadow palette, liquid lip set, florescent lipstick, and compact mirror.

Four semi-permanent hair dyes paying homage to the brightly colored hair and styles of the classic characters will hit Manic Panic store outlets, and Shopbop has signed on to launch exclusive apparel, accessories , jewelry and a Jem and the Holograms legacy doll.

In addition, Integrity Toys will expand on its legacy doll collection which was initially unveiled in 2012 at Comic-Con International in San Diego.

The line will now include brand new premium Jem and the Holograms collectible dolls as well as fan favorite characters such as director Anthony Julian and drummer Craig Philips.

Rounding out the program will be a fresh Jem and the Holograms comic book series from IDW Publishing, featuring modern storylines and stylized artwork.

The original Jem and the Holograms animated series aired from 1985 to 1988 before it was brought back in 2011 by US-based Hasbro JV channel The Hub (now Discovery Family Channel).

The upcoming movie, directed by Jon M. Chu of the Step Up franchise, stars Aubrey Peeples (Nashville, pictured below, center) as Jerrica Benton, a small-town girl who catapults from underground video sensation to global superstar Jem and leader of the Holograms band.

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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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