LIMA
Consumer Products

LIMA: Licensing led to US$241.5 billion in sales last year

An inaugural global report from the International Licensing Industry Merchandisers' Association (LIMA) finds that global retail sales of licensed goods hit roughly US$13.4 billion in royalty revenues and US$241.5 billion in retail sales in 2014.
June 9, 2015

As industry execs descend upon Las Vegas this week for Licensing Expo, a new report from the International Licensing Industry Merchandisers’ Association (LIMA) says global retail sales of licensed goods hit roughly US$13.4 billion in royalty revenues and US$241.5 billion in retail sales in 2014.

These figures stem from the industry org’s inaugural Global Licensing Study, which aims to provide a comprehensive report on the worldwide licensing industry.

Commissioned by Brandar Consulting, the report shows that the North American market contributed 60% of all licensed retail sales, or US$144 billion.

Posting more than US$57 billion, Europe accounted for just under 25% of the total, while Asia chipped in nearly 10%.

By category, the licensing industry continues to be dominated by five major sectors—character & entertainment, corporate trademarks, sports, fashion and collegiate. Together, they represented 89% of all 2014 licensing revenues.

Separately, character & entertainment dominated with over US$107 billion in sales (44%), followed by corporate trademark at US$53 billion ( 22%), fashion at US$29 billion (12%) and sports at US$26 billion (11%). Trailing behind these powerhouse categories were publishing (US$12 billion), collegiate (US$4.6 billion), celebrity (US$3.3 billion) and music (US$2.3 billion).

A total of 325 companies responded to LIMA’s survey, including 110 licensors, 125 licensees and 90 agents/consultants. The full LIMA Annual Global Licensing Study, including regional and country-by-country breakdowns for major markets, will be made available later this summer.

 

 

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