FremantleMedia Kids & Family Entertainment has inked new master toy and publishing deals for its upcoming animated series Danger Mouse.
US toyco Jazwares has signed on as global master toy partner, and will manufacture and distribute a range of Danger Mouse products in the UK, Germany, France, Spain, Portugal, Australia and New Zealand initially, followed by North America and Latin America.
And in publishing, Penguin has picked up book rights in all English-speaking territories outside North America, and DC Thomson will publish a monthly Danger Mouse magazine in the UK. Penguin will publish printed books in all formats, including story books, official guides, sticker books, novelty books, annuals and electronic books.
Danger Mouse is set to debut on CBBC in the UK this fall, before rolling out internationally on Netflix next spring. The rebooted series follows the misadventures of the world’s smallest secret agent, who returns in style to save a world teetering on the edge of disaster.