Warner Bros. Consumer Products EVP of international licensing Jordan Sollitto is leaving the studio after a 23-year run.
Sollitto joined WBCP in 1993 as sales manager of Latin American consumer products and quickly rose through the ranks, holding regional and managing director roles, before being named VP of promotions and branded foods in 1996.
During his tenure at WBCP, Sollitto also oversaw marketing for all 180 Warner Bros. Studio Stores worldwide and Time Warner’s web start-up Entertaindom.
He is best known for orchestrating the first-ever licensed entertainment co-branded vehicle with General Motors—the Chevy Warner Bros. Family Entertainment Edition Venture minivan.