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DC, Warner Bros. roll out mobile-friendly kids sites

DC Entertainment and Warner Bros. Consumer Products have unveiled brand-new websites for classic animated properties Looney Tunes, Scooby-Doo and DC Comics.
May 25, 2015

DC Entertainment and Warner Bros. Consumer Products have unveiled brand-new websites for classic animated properties Looney Tunes, Scooby-Doo and DC Comics.

Geared towards kids ages four to 11, the new sites (ScoobyDoo.com, LooneyTunes.com and DCKids.com) feature a side-scrolling format for today’s generation of digital natives, who are more likely to access the sites via mobile devices.

Each one is designed to provide a more immersive look into the property, with original new content, exclusive videos, downloadable activities, games, quizzes and contests.

ScoobyDoo.com and LooneyTunes.com will feature familiar characters from the Warner Bros. roster, including Bugs Bunny, Daffy Duck, and Scooby-Doo and those meddling kids.

DCKids.com, meanwhile, will spotlight DC Comics’ most iconic superheroes, including Batman, Superman and Wonder Woman. Original digital shorts from Batman Unlimited and DC Super Friends will also be featured on the site.

An international market rollout is slated for the coming months, including versions for Australia, Brazil, France, Germany, Italy, Mexico, Portugal, Russia, Spain and the UK.

The news comes a month after DC Entertainment and Warner Bros. Animation and Consumer Products, along with Mattel and Lego, joined forces to launch DC Super Hero Girls, starring teen versions of DC Comics’ lead female characters.

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