Manchester, England-based Character World has snagged the bedroom textiles and accessories licenses for a trio of surefire Disney blockbuster movies—Ant-Man, Inside Out and Star Wars: Episode VII.
Marvel’s Ant Man stars Paul Rudd as con-man Scott Lang, who is armed with a super suit that allows him to shrink in size but gain incredible strength. Character World’s products will feature the film’s leading characters, which are based on Marvel’s original comic book series. Ant man hits UK theaters this July.
Also making its theatrical premiere in the UK this July is Disney Pixar’s Inside Out, starring Amy Poehler and Bill Hader. Disney’s first Pixar movie release in two years follows a young girl named Riley whose emotions live in a headquarters in her mind. Character World is producing a range of bedding and accessories for both young boys and girls based on the movie.
The company has also locked up the Star Wars: Episode VII license in this category, and will feature both classic and new characters. Although the film starring Harrison Ford, Carrie Fisher and Mark Hamill doesn’t hit theaters until December, books, interactive games and promotions have already started rolling out worldwide.