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Sky makes major kids programming push

Marking a 600% increase in acquisitions, European pay-TV giant Sky has announced plans to grow its children's on-demand library from 700 to 4,000 titles.
May 21, 2015

Marking a hefty expansion in the kids space, European pay-TV giant Sky has announced plans to grow its children’s on-demand library from 700 to 4,000 titles.

The 600% increase in programming is part of the broadcaster’s multi-million dollar commitment to make Sky a leader in the kids VOD space.

Following deals signed with rights holders including Viacom, Turner and BBC Worldwide, Sky is adding TV shows like Adventure Time (Turner) and Ben and Holly’s Little Kingdom (eOne Family) to its on-demand library.

Also joining the connected-TV platform are kids titles The Octonauts (Silvergate Media), SpongeBob SquarePants, Dora the Explorer (Viacom), Horrible Histories (BBCW) and Ben 10 (Turner).

In support of the content expansion, Sky has created a dedicated channel tile on the platform’s homepage, at no extra cost to current customers subscribing to the Variety and Family bundles. Along with listing children’s shows and movies available on demand, the new channel will also provide a guide to what’s currently airing on linear channels like CBeebies and Nick Jr.

The move marks a sizable push for Sky into kids programming, as on-demand giants like Netflix and Amazon continue to pick up speed in the kids VOD space.

Sky has 21 million customers across the UK, Ireland, Italy, Germany and Austria. As the UK and Ireland’s largest connected-TV platform, Sky recently posted that close to seven million customers in Britain and Ireland have used its on-demand services.

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