Brad Woods VIZ Media
Consumer Products

VIZ Media appoints new CMO

Former DreamWorks Animation exec Brad Woods is joining VIZ Media as its new chief marketing officer.
May 19, 2015

VIZ Media, the San Francisco, California-based publisher, distributor and licensor of Japanese manga and anime in North America, has tapped former DreamWorks Animation exec Brad Woods, as chief marketing officer.

The 20-year industry veteran, who most recently served as SVP of domestic consumer products and retail business development at DWA, will be responsible for expanding VIZ Media’s brand globally and overseeing omni-channel marketing for titles across all company imprints.

Woods also previously held senior roles at Mattel and Warner Bros. Entertainment, and has provided strategic leadership for breakthrough marketing programs on hit properties like Madagascar, Kung Fu Panda and How To Train Your Dragon.


About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at


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