Blaze_Dragon_Island_episodic_b
Consumer Products

Nickelodeon blazes preschool market with new content

Nickelodeon is rolling out a range of new Blaze and the Monster Machines content this month across its TV and digital platforms, as well as a new toy line for the hit preschool series.
May 7, 2015

Nickelodeon is rolling out a range of new Blaze and the Monster Machines content this month across its TV and digital platforms, as well as a new toy line for the hit preschool series.

First out the gate is the Blaze and the Monster Machines app, which launches today, and introduces preschoolers to STEM concepts as they race along courses or build their own tracks.

Heading to NickJr.com on May 8 is Dragon Island Race, a game where kids help Blaze get past obstacles as he races Crusher to the top of Mount Dragon. NickJr.com and the Nick Jr. app will also feature a five-minute exclusive first look at a “Dragon Island Duel” special from May 18 to 25.

Additionally, Nickelodeon and Fisher-Price are launching a new toy line at select retailers this month, followed by a US-wide rollout in August. The line includes plush, play sets, a die cast collection, and talking and transforming vehicles.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

Menu

Brand Menu