Cartoon Network is preparing a multiplatform content rollout for its first original digital series, Mighty Magiswords.
Hailing from the mind of Kyle Carrozza (The SpongeBob Movie: Sponge Out of Water), the animated series is the first original IP from Cartoon Network Studios to debut on the Cartoon Network Anything app, CN’s micro-network that features short bites of content and aims to expand the net’s approach to television development.
Mighty Magiswords, introduced at Cartoon Network’s latest upfront, is a comedy adventure that follows Prohyas and Vambre. The brother-and-sister warrior duo are ready for hire for any quest presented to them. They use a collection of silly swords, often imbued with magical properties, to fight.
The new Cartoon Network Anything micro-shorts will give kids the ability to determine the outcome of the narrative. Each 15-second vignette has a moment of choice, where kids select a different sword, unleashing a different comedic outcome. The interactive shorts and five mini-games will be delivered via Cartoon Network Anything‘s random stream.
Following the launch of the micro-content, Mighty Magiswords shorts will debut on all other platforms, including the Watch Cartoon Network video app and CartoonNetwork.com.
Additional content is in production, starting with web games that will be released this summer. Larger-scale games and digital experiences will follow, along with expanded video content for all platforms.