Comcast has introduced a new feature called Kids Zone on its Xfinity TV X1 platform, offering a walled-off section where young viewers can only access age-appropriate movies and shows.
Kids Zone lets parents enable safe browsing and viewing controls for TV content, whether their kids are watching live, on-demand or DVR offerings. Ratings and reviews from Common Sense Media are integrated, and programming is presented in four different age categories (two to four, five to seven, eight to nine and 10 to 12).
The new feature sorts movies and shows by what’s on live, what they’ve recently watched, and by network (i.e. Disney Junior, Nickelodeon, Sprout). When Kids Zone is enabled, certain functions of the platform, such as channel surfing and the ability to purchase or rent programming, are disabled to prevent kids from spending money on content or accessing inappropriate channels.
Along with spanning live TV and DVRs, the service covers Comcast’s Xfinity on Demand VOD offering, which includes over 8,500 kids movies and TV shows, from suppliers such as Angry Birds, BabyFirst, Cartoon Network, Discovery Family, Disney Channel, Disney Junior, Disney XD, Nat Geo Kids, Nickelodeon, Nick Jr., PBS KIDS and Sprout.
The company plans to install Kids Zone as a permanent feature of the Xfinity X1 platform in the next few months.