As more advertiser attention shifts to the digital space, New Jersey-based kids ad agency The Beacon Media Group has joined forces with the UK’s SuperAwesome to tap into the world’s largest kids digital advertising network.
Under the partnership, the ad agency now has access to SuperAwesome’s AwesomeAds, a COPPA-compliant platform reaching a monthly audience of 86 million kids in the US and 200 million globally.
Beacon Media will use AwesomeAds to provide digital services for its clients, as well as broadening its digital platform reach. It marks new digital territory for Beacon Media, which has traditionally focused on the kids and youth TV advertising space.
For SuperAwesome, the partnership signifies a shift from TV to digital that’s just getting underway. The marketing platform predicts that within the next two years, the digital kids ad market will triple in value from US$500 million to US$1.5 billion.