Helena headshot
Consumer Products

Bulldog taps licensing vet for retail ops

UK-based Bulldog Licensing has enlisted long-time licensing exec Helena Mansell-Stopher as its retail licensing director.
April 28, 2015

UK-based Bulldog Licensing has enlisted long-time licensing exec Helena Mansell-Stopher as its retail licensing director.

Mansell-Stopher has held senior consumer products positions at HIT Entertainment, 4Kids and Marvel, and was most recently Mattel’s consumer products lead for the UK.

Over her career, she’s driven sales for premier brands like Thomas and Friends, Barbie, Monster High, Spider-Man, Hot Wheels, Teenage Mutant Ninja Turtles, Nintendo and Pokemon.

At Bulldog, she will look to expand the retail presence of its diverse portfolio that includes Shopkins and Garfield, as well as popular gaming brands from Electronic Arts and archived pop culture pictures from Iconic Images.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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