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Consumer Products

Olly the Little White Van wheels into China

CGI-animated preschool series Olly the Little White Van, from UK-based producer Ideas at Work, is driving into China for the first time with Beijing-headquartered Uyoung Culture & Media.
April 21, 2015

CGI-animated preschool series Olly the Little White Van from UK-based producer Ideas at Work is driving into China for the first time. In a new deal brokered by Paris-based distributor awol Animation, Beijing-headquartered kids and family entertainment company Uyoung Culture & Media has picked up the series for the Chinese market.

The deal will see the program roll out across multiple platforms in China later this year, followed by brand launches encompassing toys, publishing, other L&M, theme parks, digital media and apps.

Olly the Little White Van, which first aired on Milkshake and Cartoonito in the UK, has since been picked up by multiple international broadcasters including Zapp (Netherlands), TG4 (Ireland), Al Jazeera Children’s Channel (Middle East), PBS (Thailand), EBS (Korea), TVNZ (New Zealand), Minimax (Hungary), Pixel TV (Ukraine), Irib (Iran) and Yumurkak in Turkey.

Since launching in 2000, Uyoung has developed a number of its own IP and grown its portfolio of acquired animated series to include media and consumer products rights for Aardman’s Shaun the Sheep.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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