Smash hit game app Angry Birds is set fly even higher, thanks to a new agreement between franchise creator Rovio and inflight entertainment provider Global Eagle Entertainment (GEE).
The deal gives GEE the right to provide customized Angry Birds content to entertainment systems on the backs of airplane seats, which it will market to an extensive roster of airline partners.
With more than 2.8 billion downloads and counting across all platforms, Angry Birds reigns supreme as the most popular mobile game of all time. Joining forces with GEE, which boasts more than 150 titles in its “airgames” catalogue and provides licensed and in-house games to more than 100 airlines worldwide, could be a match made in airplane-gaming heaven.
Finnish-based Rovio hopes the deal will help the company rebound after a year in which revenue declined 9%, led by under-performance in consumer products, which fell from US$78.9 million in 2013 to US$44.7 million in 2014.