DreamWorks Animation has tapped DHX Media-owned Copyright Promotions Licensing Group (CPLG) to represent Felix the Cat and publishing classic Where’s Wally? in France.
Having acquired the rights to Felix the Cat last June, DreamWorks Animation’s plans for the iconic feline include developing Felix as a contemporary fashion brand. CPLG France will work with DWA to position Felix as a fashion icon.
For Where’s Wally? (known as Où est Charlie? in France and Where’s Waldo in North America), CPLG will assist in cultivating the property’s development in new areas.
The two classic brands join CPLG France’s existing roster of DWA properties, which includes Madagascar, Shrek, Kung Fu Panda, How to Train Your Dragon and the just-released film Home.