In a collaboration with new UK-based digital platform TotallyTween, London-based prodco Hoho Entertainment is turning Hoho Rights-owned girls fashion property Mimi & Bibi into an original interactive animated series for eight- to 10-year-olds.
The 26 x two-minute series will follow the story of twin sisters on opposite ends of the personality spectrum—quintessential good girl Mimi and archetypal rebel Bibi.
Mimi & Bibi intends to celebrate and encourage tweens’ differences in fun and humorous ways, and each episode’s content will be shaped by direct input from TotallyTween’s online audience of eight- to 12-year-old girls.
The site, launched in the UK at the end of March by former BBC Worldwide SVP of program marketing Clare Vincent and former London Stock Exchange marketing executive Gina Walter, will provide exclusive clips and surveys and collect feedback from its trending section on how tweens view topics discussed by Mimi & Bibi.
TotallyTween’s safe online environment was also developed with direct input from a team of tweens and offers content spanning films, books, music, fashion, health, fitness, animals, cooking, crafts and social issues.
Hoho Rights will sell Mimi & Bibi globally and has already developed a new range of consumer products in support of the series’ launch.
Hoho Entertainment’s commercial arm first introduced the Mimi & Bibi fashion brand to UK retail in 2014, along with online content. The sisters are also featured in a storytelling iPad app from Oil Studios.
The deal follows last month’s appointment of Jayne Pitts as Hoho Rights’ new head of TV sales.