Consumer Products

Deadline approaching for LIMA’s new Global Licensing Survey

Monday, April 6 is the deadline for a new survey from LIMA that aims to provide a comprehensive report of the global licensing industry. The industry org is inviting all qualified companies to participate.
March 31, 2015

The submission deadline  for a new survey from the International Licensing Industry Merchandisers’ Association (LIMA) that aims to provide a comprehensive report on the global licensing industry is fast approaching.

Conducted by Brandar Consulting, LIMA’s first annual Global Licensing Survey will calculate the size of trademark licensing globally  and in a wide range of countries and regions, across all merchandise categories. Its emphasis will be far beyond the US and Canada, and it is the most comprehensive annual survey  the industry organization has ever produced.

LIMA is inviting qualified industry professionals to weigh in via a survey about their licensing activities. The deadline for responses is Monday, April 6.

The survey is offered in seven different languages and responses will be confidential. Initial results will be presented in June at this year’s Licensing Expo in Las Vegas (June 9 to 11).




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