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Consumer Products

Disney Princess ramps up at US retail

With Cinderella and a new Frozen short making box-office waves, DCP is launching a new licensing program to put Disney Princess in the retail spotlight.
March 24, 2015

Following the success of Disney’s Frozen Fever animated short and new Cinderella feature film, with box office sales of US$253 million worldwide and counting, Disney Consumer Products is riding the princess wave for its upcoming “Keys to the Kingdom” CP program.

Starring the various members of the Disney Princess property, themed merchandise will begin rolling out at mass and specialty retailers this spring, with additional products being released this summer. An even larger “Keys” program, with products across several categories, hits mass retail in the fall.

Current licensing partners include Mattel, Jakks Pacific, Evy and MZB for a range of accessories, apparel, dolls, footwear, home décor and role-play toys featuring key-inspired designs and colorful new character art.

Mattel will kick things off this spring with a new line of Disney Princess Royal Celebration dolls (pictured) that come packaged with an invitation to unlock content in the new free Disney Royal Celebrations app, now available for download on iOS devices.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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