Scholastic has picked up worldwide English-language publishing right for new preschool series Little Charmers, co-produced by Canada’s Spin Master Entertainment and Nelvana.
The agreement gives Scholastic global English-language rights to make and market a range of books based on the CGI-animated show, which follows a trio of friends as they come to terms with their magic powers.
Scholastic plans to launch the books in the US and Canada in spring 2016, beginning with two storybooks: Meet the Charmers and Double Trouble. The publisher will follow that up with additional formats (eight x eight, readers, paper-over-board, activity books, eBooks) at retail, book fairs and Scholastic book clubs throughout 2016.
Scholastic UK and Scholastic Australia/New Zealand are slated to roll the books out to local retailers in fall 2016.
Little Charmers (80 x 11 minutes) debuted in January and currently airs on Nickelodeon and Nick Jr. in the US and Treehouse in Canada. And with a global Nickelodeon broadcast deal in hand, the series will soon be headed to other countries.
Spin Master and Nelvana, which worked hand-in-hand during the animation process, will launch a full Little Charmers toy program at retail this fall in the US. It will initially be driven by plush, a doll line, as well as costumes and role play items.