London-based HoHo Rights, the commercial arm and wholly owned subsidiary of kids prodco HoHo Entertainment, has appointed Jayne Pitts as its new head of TV sales.

In her new remit, she is tasked with expanding HoHo’s current reach with international broadcast partners and content providers. Working with Hoho’s joint-MDs Oliver Ellis and Helen Howells, Pitts will develop and implement pre-sale and co-production strategies for the company’s new development slate.

She joins Hoho Rights with more than 15 years of experience in the TV distribution biz, including past remits at Primetime, Southern Star, ITEL and Granada International (ITV Studios Global Entertainment), 3DD Entertainment and Target Entertainment.

Currently, HoHo Entertainment has a number of properties in development or on its slate, including Cloudbabies, Everybody Loves a Moose, Abadas, Jeff the Chef and Wind in the Willows: Mole of Mole End.