Horrid Henry series 4 (2)
Consumer Products

Horrid Henry apparel heads to retail

Oxford, England indie producer Novel Entertainment and Fashions UK are partnering on a range of branded apparel for the Horrid Henry franchise.
March 10, 2015

Oxford, England indie producer Novel Entertainment and Fashions UK are partnering on a range of branded apparel for the Horrid Henry franchise, based on the bestselling children’s books created by Francesca Simon and illustrated by Tony Ross.

A new collection of t-shirts, pajamas, sweatshirts and socks featuring characters from the hit children’s entertainment property will be available atĀ UK retailers in April.

Other key licensing partners already on-board for the brand include Abbey Home Media (DVDs), Paul Lamond (puzzles), Rubies (costumes) and H. Grossman (toys, outdoor vehicles, camping equipment).

The fourth series of Horrid Henry (52 x 11 minutes) currently airs on British kidsnetĀ CiTV. A three-time BAFTA nominee, the series is now broadcast in 45 countries, and in 2011 Novel Entertainment co-produced live-action feature film Horrid Henry: The Movie, which was the first-ever British kids’ move filmed in stereoscopic 3D.

Last July, Netflix also nabbed UK and Ireland rights to the first three seasons of the series.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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