ANIMAL JAM image with logo
Consumer Products

Animal Jam lands master toy licensee

Salt Lake City, Utah-based WildWorks has tapped New York's Commonwealth Toy & Novelty as master toy licensee for its Animal Jam brand.
March 10, 2015

Salt Lake City, Utah-based WildWorks (formerly Smart Bomb Interactive) has tapped New York’s Commonwealth Toy & Novelty as master toy licensee for its Animal Jam brand.

Animal Jam, which launched in 2010 as a free-to-play virtual world for kids to discover science and nature through a wealth of licensed National Geographic content, is now the top web-based game and social network for kids in the US.

With a core demographic of girls aged seven to 11, Animal Jam boasts more than 30 million registered players who play on average more than 70 minutes per session.

To extend the experience¬†offline, and connect with the brands’ growing popularity in international markets, Commonwealth is launching a large-scale marketing campaign and a variety of products this fall at US retail and online, including plush animals and figurines, to tie in with an all-new series of Animal Jam characters.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

Menu

Brand Menu