Demi Lovato Twister Moves_3
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Hasbro taps pop star to unveil new Twister line

Pop singer Demi Lovato and Hasbro are teaming up to launch the new Twister Moves line for kids ages six and older.
March 9, 2015

Pop singer Demi Lovato and Hasbro are teaming up to launch the new Twister Moves line for kids ages six and older.

Hasbro has recruited the former Disney Channel star for a new promotional campaign, which will see Lovato call on her loyal lovatics to play along on Twitter for the biggest game of Twister ever organized. On March 10 at 4 p.m. she will take over Twister’s official Twitter handle (@Twister) and instruct players how to move. Those playing along are encouraged to tweet pictures and videos with the hashtag #LetsMove.

Twister Moves LogoLovato will also star in a global TV campaign for the Twister Moves line, featuring her hit song Neon Lights.

The Twister Moves line lets kids track their skips, hoops and moves as they try to beat their best scores. It is available at most major retailers across the US and at www.hasbrotoyshop.com.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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