Pop singer Demi Lovato and Hasbro are teaming up to launch the new Twister Moves line for kids ages six and older.
Hasbro has recruited the former Disney Channel star for a new promotional campaign, which will see Lovato call on her loyal lovatics to play along on Twitter for the biggest game of Twister ever organized. On March 10 at 4 p.m. she will take over Twister’s official Twitter handle (@Twister) and instruct players how to move. Those playing along are encouraged to tweet pictures and videos with the hashtag #LetsMove.
The Twister Moves line lets kids track their skips, hoops and moves as they try to beat their best scores. It is available at most major retailers across the US and at www.hasbrotoyshop.com.