Bob the Builder
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New Bob the Builder series heads to Mexico

HIT Entertainment and Mexican free-to-air broadcaster Televisa have inked a deal for the broadcaster to air the re-imagined Bob the Builder series as part of its preschool lineup next year.
February 27, 2015

HIT Entertainment and Mexican free-to-air broadcaster Televisa have inked a deal for the broadcaster to air the re-imagined Bob the Builder series as part of its preschool programming next year.

The new CG-animated series features more relatable locations and construction projects, as well as an expanded role for Wendy, the team’s electrical engineer. In addition, there will be a greater incorporation of technology, with the introduction of new tech-savvy apprentice Leo.

The launch of the series on Televisa expands HIT’s partnership with the network. The company first partnered with Televisa in 2012, when the broadcaster began airing HIT classic Thomas & Friends on Televisa (Canal 5).

In 2014, the pair expanded their partnership in an extended broadcast and multiplatform marketing deal which included Televisa’s kid-targeted website (Televisa Niños) hosting a branded Thomas and Friends site.

An evergreen brand for the company, Thomas and Friends will also be travelling to new platforms thanks to a recent deal between HIT and YouTube, which will see Thomas content featured on the new YouTube Kids offering.

 

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